How the Porsche crest was created

The Porsche crest is one of the most recognizable logos in the car world. But when the crest first appeared, Porsche had already been making cars for a few years, as the automaker explained in a press release last week.

Porsche has a complicated history, but the company considers the first 356 to be its official starting point. That car was built in 1948, but the company did not adopt its trademark crest until 1952.

In March 1951, Porsche launched a competition among German art schools for the creation of a new logo, with a prize of 1,000 Deutsche Marks (a considerable sum at the time). Management didn’t like any of the designs, so the project was brought in-house.

Porsche crest

In early 1952, Franz Xaver Reimspiess, who designed the original Volkswagen logo in 1936, created the Porsche crest, with an emphasis on civic pride.

The crest’s prancing horse

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The 1950s American Car Market Was an Orgy of Excess

For a large part of the 20th century, General Motors and Ford Motor Company were the antithesis of each other, with GM inventing the concepts of model years, planned obsolescence, and “a car for every purse and purpose,” while Henry Ford believed the Model T, with only regular mechanical improvements, was all the automobile any buyer from any economic class should ever want or need. But all of that changed for a while in the 1950s.

After World War II and especially after Henry Ford’s death in 1948, Ford started to add to its portfolio of divisions and brands, as the “Whiz Kids,” a group of 10 U.S. Army Air Force veterans that became Ford executives and—led by future U.S. Secretary of Defense Robert McNamara—endeavored to modernize the company both in the lead-up to its initial public stock offering in 1955 and moving forward.

Smaller companies like AMC and,

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