On Monday night the sixth-generation Ford Bronco will launch, making it the first Bronco in the company’s lineup since 1996. The off-road SUV available in two or four doors with removable doors and a removable roof will compete with the Jeep Wrangler, much as it did when Ford VP Lee Iacocca approved the first model for 1966.
Teaser for 2021 Ford Bronco family debuting on July 13, 2020
At the time, the Jeep CJ-5 and International Harvester Scout had laid the grounds for civilian-based off-road vehicles that had gained popularity in America in the era following World War II and the Korean War. It wasn’t new ground for Ford. In WWII, Ford manufactured Willys MB-based jeeps known as General Purpose or GPW, with the W referring to the design created by Willys MB. While that would develop into the Jeep brand, Ford made another iteration in 1951 known as the