What does a smart automaker do when its expensive limited-edition model sells out? Offer more.
When Ford revealed the 2021 Bronco last week July it announced six standard trim levels along with a First Edition model limited to 3,500 units. On Monday, Bronco6G forums posted an email that the Blue Oval sent Bronco First Edition reservation holders letting them know it would be increasing production on the limited-edition model to 7,000 units.
The email stated that despite the production increase reservations for the First Edition model remain full. Should the increase in production make reservation holders change their mind they are free to change their trim choice or cancel their order for a full refund of the $100 deposit.
“Due to overwhelming demand, we made a one-time increase to the quantity of limited-edition First Edition models to 7,000 total. Reservations for the limited-edition First Edition two- and four-door Broncos are