Lamborghini builds its 10,000th Aventador

It’s hard to believe it’s been almost a decade since the Lamborghini Aventador made its debut at the 2011 Geneva International Motor Show, especially because the design looks as fresh today as it did all those years ago.

Production has been humming along over the period, and Lamborghini this week reached a major milestone: the 10,000th Aventador rolled off the line at the company’s factory in Sant’Agata Bolognese, Italy.

To put that figure into perspective, when the car’s predecessor, the Murcielago, ended production in 2010, just 4,099 examples had been built. Impressively, the Aventador’s total is set to climb higher as the car’s replacement isn’t expected until 2022, at the earliest.

2020 Lamborghini Aventador SVJ Roadster

The 10,000th example built was an Aventador SVJ Roadster finished in Grigio Acheso and accented with Rosso Mimir. The customer, a resident of Thailand, also chose a custom interior trim of Rosso

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We’ll Pay for Self-Driving Cars by Watching Ads

Our autonomous driving future is coming—with a hefty bill to pay. It’s one many corporations like Tesla, Google, General Motors, Apple, and more are already paying down by the billions of dollars each year. But there are many billions more left to pay, and these corporations are not doing all of this research and building all of this infrastructure as passion projects for the good of humanity, whatever their public relations departments may say.

Self-Driving Cars: The Haves

These companies expect—even, by the mores of our day, deserve—to be rewarded many times over for their investments. Those rewards will come in part from licensing the software that powers self-driving cars, both to owners and to corporate customers. But an even larger, longer-tailed source of revenue in self-driving cars comes from having constructed the single most powerful advertising platform ever devised: One that not only commands your full attention for,

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