Since the brand’s inception, value has been the chief reason to consider a Genesis over traditional prestige luxury models. And value remains paramount to the G80 proposition. Starting at less than $50,000, and with the larger 3.5-liter engine version just crossing $60,000, the G80 is priced about $5,000 lower to start than competitive models from Mercedes, BMW and Audi. Even fully loaded, the G80 never crosses the $70,000 threshold that some of its rivals pass without a second glance.
As Volkswagen Group shifts its focus to high-volume electric cars and self-driving technology, the costly bill to electrify its niche brands like Bentley, Bugatti, Ducati and Lamborghini is becoming harder to justify.
There have been rumblings in recent months about VW Group potentially offloading one or more of the brands, and on Sunday Germany’s Automobilewoche (subscription required) reported that in a major shift Bentley will be made a subsidiary of Audi. The move, which according to sources could happen in 2021, would pave the way for greater technology sharing between the two brands.
Lamborghini is currently a subsidiary of Audi, but Reuters reported in early October that it could be made public via a spinoff—similar to what Fiat Chrysler Automobiles did with Ferrari in 2015. Citing two sources familiar with the matter, Reuters reported that VW Group is looking to make Lamborghini more independent within the group, in terms of