2021 Genesis G80 Carves Its Own Niche

Since the brand’s inception, value has been the chief reason to consider a Genesis over traditional prestige luxury models. And value remains paramount to the G80 proposition. Starting at less than $50,000, and with the larger 3.5-liter engine version just crossing $60,000, the G80 is priced about $5,000 lower to start than competitive models from Mercedes, BMW and Audi. Even fully loaded, the G80 never crosses the $70,000 threshold that some of its rivals pass without a second glance.

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