Jacques Saoutchik: Humble Beginnings
Seeking a better life, 19-year-old Iakov Savtchuk fled his homeland of Belarus in Eastern Europe for Paris, France, in 1899, where he’d get his start in furniture design. After a few years of working at a Parisian furniture company, the Belarusian-born Iakov Savtchuk mastered the craft of cabinet making. Motivated by his aspirations of becoming a coachbuilder, the young cabinet maker changed his name to Jacques Saoutchik and founded the French coachbuilding company Carrosserie de Luxe J. Saoutchik in 1906, in the Paris suburb of Neuilly-sur-Seine.
Jacques Saoutchik: Marketing Strategy and Innovation
A pivotal moment in coachbuilder Jacques Saoutchik’s career arrived at the Concours d’Élegance de La Grande Cascade, a premier event in Paris where high-society gathered to see the latest in automotive design, beauty products, fashion, and art. It would be the birth of the automobile concours that would provide the perfect stage upon